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 | Publications Beyond the Banner - European Case Studies On Multi-Platform Marketing Campaigns With support from the EU funded Active-Ad project Van Dusseldorp has just published the indispensible Active-Ad report, Beyond the Banner: European Case Studies On Multi-Platform Marketing Campaigns. Through its two main sections, this European focused report provides you with an extensive overview of the fast moving development of interactive advertising and at what stage it is at now. Today the marketing and advertising industries are confronted with the rapid development of new media and the use of interactivity. Thanks to this progress the consumers are no longer passive spectators in the game of advertising. They want - and can - interact. Advertisers and marketers need to change their strategies in order to reach this fast moving audience. We want to learn from the best and that is why Van Dusseldorp has used its pan-European experience to report on a number of interesting, relevant case-studies from leading companies such as Nokia, Peugeot and Kraft. These case-studies illustrate examples of new methods of interactivity for advertising and marketing purposes on different platforms. Click here to download a sample of the Nokia case-study in pdf. As well as providing real life case-studies, this report contains a detailed directory, giving an overview of the main players in the European advertising market. This section of Beyond the Banner: European Case Studies On Multi-Platform Marketing Campaigns gives you a fabulous insight in the new, interactive advertising market. The country based directory contains short profiles and contact information divided into top advertising advertisers, advertising agencies and advertising associations. Click here to download a sample directory entry in pdf. In addition Beyond the Banner: European Case Studies On Multi-Platform Marketing Campaigns also has thoughtful articles discussing the market and its development written by market watchers. This unique report is available now in print for only € 175. Order | ||||||||||
