SMS TV: INTERACTIVE TV RE-INVENTED
Report helps readers understand SMS TV phenomenon and gain insight into generating additional revenue

Van Dusseldorp has recently published a ground-breaking research report called “SMS-TV: Interactive TV Re-invented”. The report outlines how broadcasters are integrating interactivity into their TV programming to generate significant revenue from viewers who pay to send messages via their mobile phones.

The report includes real-life case studies describing how market leaders such as MTV Europe, The Music Factory – TMF (the Netherlands), RTL (Germany), YLE – Finnish Broadcasting Company and others are generating additional revenue on top of advertising while satisfying their viewers’ desire to publish messages, influence programming and communicate with each other.

All of the case studies include a description of the SMS TV concept developed, the companies involved in deploying the service, an explanation of how the service works, and figures for charges and revenue generated.

The report also covers:

• the most popular formats for SMS TV such as voting, gaming and chat
• details about revenue-sharing agreements between broadcasters, production companies, mobile operators and solutions providers
• company profiles of the major European players enabling the convergence of TV and SMS
• and future developments such as Multimedia Messaging Service (MMS), the successor to SMS which combines text with audio, pictures and video

Click here for the report's Executive Summary.
Click here for the report's Table of Contents.

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The report costs EURO 450 for print format (delivered via mail delivery).

Click here to order.

For more information on the report, contact publications@vandusseldorp.com or call +31 20 623 15 30.