Overview

Content syndication involves the selling of content from content providers, also known as originators, to multiple content distribution channels, the distributors. The syndication model has been an integral part of content markets for decades, especially within the publishing and television sector. News agencies such as Reuters and Agence France de Presse and television companies like ProSieben and the BBC have a long tradition in syndicating their content to third parties.

The traditional syndication model is now also being applied to the online content market. Online content syndication involves the collection of information from multiple sources, packaging that information in a standard format, and making it available to distributors who seek content for use on their media platforms, such as Web sites, WAP sites and SMS based outlets. Examples of syndicated content include news, articles, commentary, photos, video clips, comics, games and software programs.

The report includes in-depth analysis of issues such as:

• what are the trends in Europe's syndication landscape?
• the relationship between syndication and digital asset management
• the position of pure-play syndicators on the European online syndication market
• the role of these syndicators in the value chain of content
• the adoption of a syndicator role by content producers and distributors
• technology developments, such as XML and syndication software suites
• developments on the distributor side
• country by country overviews of the syndication market
• profiles of the most dominant and/or innovative players in Europe

Order


This report is published in association with TopicalNet Europe Inc. and BackStream

TopicalNet Europe Inc., a Bertelsmann company, is a joint venture with TopicalNet Inc. which will become the leader in developing automated content classification technology for business to business applications setting the standard for classifying and delivering content in context with a user's specific needs. The joint venture will market TopicalNet's classification solutions in Europe and South America and develop European language versions. TopicalNet's patented technology automatically classifies individual Web pages and electronic documents into categories or "topics." By profiling the content of each page and its association with similar pages, TopicalNet offers content-heavy companies a system to accurately structure and map their content. Through this kind of intelligent classification, companies can make sense of their increasing electronic sprawl and manage their massive and unwieldy content in an easily accessible and user-friendly format. The technology is also easily customized into various languages making it the perfect solution for Europe's diverse Web community. Visit www.topicalnet-europe.com

BackStream - www.backstream.com
BackStream develops software solutions which help businesses manage their content, deliver it to multiple devices, and track and trace usage. Content can include text, photos, images, and audio and video files.
Content Management and Multi-Channel Distribution
BackStream's technology is ideal for businesses which have already invested in Web content management systems. It upgrades these systems to handle all types of content - content for the Web as well as for mobile devices, information channels, printers, and consumer electronics - as well as distribution to these devices.
Tracking, Tracing and Billing
BackStream's technology provides the technical foundation to track and trace content and measure usage. It assigns content items unique ID tags which enable them to be tracked and traced within internal corporate environments as well as after distribution to syndicators, third-party content re-publishers, or end users. BackStream's technology integrates digital rights management (DRM) technology, providing owners of copyrighted content, such as digital audio and video files, with the ability to protect their assets and deliver content to customers who pay for access. BackStream's technology supports a variety of billing models based on subscriptions, memberships, pay-per-usage, revenue sharing, and content re-distribution.